This ad consists of an attractive, young blond model in the top left hand corner with bright red lips. She is holding a sheet of paper or something with two lip prints. One is crumbly and the other isn't.
The ad appeals to 18-25 year old females. Well, I mean, guys wouldn't wear lipstick ahhaha. The main appeal of this ad is need for autonomy. It says, "No other longwear lasts longer. Period." This implies by wearing this that you will stand out from all other girls who wear lipstick.
I also noticed that all the important messages that it wants the viewers to notice are all in bright red, like the colour of the lipstick. The rest are just grey and black. My eyes were first attracted to the red so I read it first. Quite effective advertising if you ask me.
The magic ingredient of this product is Micro-Flex. I mean what the heck is that? Maybe the advertisers want you to be curious to see what this Micro-Flew does. Maybe they are hoping you will be curious enough to go out and buy this product.
Also, the media is conveying the message that girls need to look beautiful by using make up and cosmetics. This ad is playing off those messages. It is taking advantage of what the media is saying girls must do and it is providing them a product to buy so they can be what the media tells them to be.
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