On the top panel of the ad, it show a messy, chaotic desk with a monster made of paper. Ahhh what a nightmare that would be. To bad we can't do anything about it--oh wait, yes you can! Underneath the upper panel it shows a nice, neat contraption: The NeatDesk. The NeatDesk is a desktop scanner that allows you to scan documents and have an ultimately neater desk, one without a paper monster.
This ad uses Need to Achieve. Many people are too lazy to take the time and effort to clean up their desk. The advertisers are saying that with this Neat thingydoodad, it is easy to clean up all the papers on your desk. You can achieve a clean-desk status!
I think this ad is effective because provided a simple solution to a messy desk. Just scan papers here and wah-laa! All neat.
Ew McDonalds...lets see hmm well first things first, the target audience are moms with young girls. On the ad, it shows a happy young girl holding a Happy Meal being hugged by her mom. When moms to see this, the advertisers want the moms to think: "I want to buy this so my little girl is happy too!" and go buy a Happy Meal.
Also, for every 'i' in the text, they replace the dot with a heart. I think this contributes to the Need to Nurture because as you read the text, you see that when you purchase a Happy Meal, the Ronald McDonald House Program donates money to help families find hope and a home. But how much money do they donate? I looked over the ad and at first I thought it didn't say anything about it, but as I looked over it again I saw in a very small print almost matching the background colour that the Program donates a penny for every Happy Meal sold. A penny...that isn't a lot. Makes my need-to-nurture feelings go away.
All in all I think this ad is quite effective. Its use of Appeals and word choice in the text made me want to go buy Happy Meals.
The main thing in this ad is Physiological Needs. If you come across this advertisement before lunch or before dinner, the big, steamy bowl of soup looks real appetizing. Campbell's is trying hit our need for good, tasty food by advertising their new line of soups. I also thought this ad's placement in the magazine was quite interesting. A couple pages before it was an article on how to prepare steak and tri-tip Martha Stewart style. Within the article, there were several pictures of nice, steamy, juicy steak. Then BAM, right in the middle of the article there is this Campbell's ad. Very strategic placement if you ask me. Because of its placement, I think it was an effective ad. You get hungry looking at the steak and tri-tip then you get even more hungry when you see a bowl of soup.
One of the first things I saw on this ad was: "A smarter phone that comes with its own ecosystem." An ecosystem? It comes with animals and a rainforest and a coral reef...what?? This is the need to satisfy curiosity. No where on the ad does it give any further information on this ecosystem. The advertisers make you want to buy the product so you can see what this ecosystem is.
This is also Gestalt: Subliminal Persuasion. There is an incomplete feeling about this ad because they don't give information about the ecosystem.
I think the target audience of this ad are teenage girls. Guys would like the purple colour of the phone. Every teen hates when they stick their earphones in their pocket and then they magically because tangled. The tangle free earphones are an attraction of this phone
I think the ad was moderately effective.
One of the things this ad says is that it is the first skin care with LR 2412 molecules. What the heck are those?? This is the need for curiosity. By saying this, the advertisers get you to buy the product out of curiosity so you can see what these LR 2412 molecules do to your skin.
The target audience for this product are probably women 20-30 years old. By showing the young, attractive woman in the picture, the advertisers are saying, "By using this product, you will be transformed by the LR 2412 molecules! Your skin will look just like her's and you will be beautiful!"
The advertisement technique in this ad is glittering generalities. They are using the appealing word 'advanced' to sell the product. Not only is this a skin corrector, it is an ADVANCED skin corrector. Oooooo its so much better than just skin corrector 'cause its advanced.
This ad was effective in my opinion because if I was a woman who wanted more beautiful skin, I would definitely go out and by this because of the LR 2414 thingy.
This is an add for Caesars Palace.
The first thing I noticed in this ad was the need for aesthetic sensations. I think it is pretty obvious since 80% of the picture has a gold hue to it. Also, it look reallllllly nice. There several huge fountains with nice aquamarine coloured water as well as massive, expensive-looking hotel in the background. Beauty attracts us and when people see this picture, they think, "Ooooo that looks real nice, I wish I could go there."
I also feel that the need to escape was also thrown in a little bit. The ad depicts an extravagant scene and as you look at it you can imagine yourself going there. The more you imagine it, the more you want to escape from where you are and go to Caesars Palace.
I think this ad was effective because the colours really drew my attention away from all the other ads in the magazine. It makes me want to go there too.
Oh boy, an ad for McDonalds...lets see...
A Wholesome Harmony...hmm well this ad is obviously for Walmart.
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Haha no, this ad illustrates a woman made entirely out of grains sitting on what seems to be a walnut shell in a sea of oats. With the occasional blueberry here and there. McDonalds is generally known for being unhealthy and I feel that they are trying to say, "Look! We have this! It is healthy. We aren't so bad anymore, are we?"
Also, at the bottom of the ad, it says "Treat yourself to a spoonful of goodness." This is the appeal for Physiological needs. If you are hungry in the morning and you are reading this magazine on the way to work, nice hot oatmeal sounds nice, huh? That is what this ad is trying to get at. It lists all the ingredients at the bottom: fresh, seasonal blueberries, premium walnuts, a hint of real banana (0.0 have they been using FAKE bananas????) and two servings of whole grain oats. Sounds real good.
Also, I see the advertising technique Time Pressure/Urgency. They say they are there for a limited time making you want to get one before it is gone.
Personally, this ad failed for me. I dislike McDonalds with a passion and none of their products, no matter how it is advertised, appeals to me in any manner whatsoever.
