A Wholesome Harmony...hmm well this ad is obviously for Walmart.
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Haha no, this ad illustrates a woman made entirely out of grains sitting on what seems to be a walnut shell in a sea of oats. With the occasional blueberry here and there. McDonalds is generally known for being unhealthy and I feel that they are trying to say, "Look! We have this! It is healthy. We aren't so bad anymore, are we?"
Also, at the bottom of the ad, it says "Treat yourself to a spoonful of goodness." This is the appeal for Physiological needs. If you are hungry in the morning and you are reading this magazine on the way to work, nice hot oatmeal sounds nice, huh? That is what this ad is trying to get at. It lists all the ingredients at the bottom: fresh, seasonal blueberries, premium walnuts, a hint of real banana (0.0 have they been using FAKE bananas????) and two servings of whole grain oats. Sounds real good.
Also, I see the advertising technique Time Pressure/Urgency. They say they are there for a limited time making you want to get one before it is gone.
Personally, this ad failed for me. I dislike McDonalds with a passion and none of their products, no matter how it is advertised, appeals to me in any manner whatsoever.
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