One of the things this ad says is that it is the first skin care with LR 2412 molecules. What the heck are those?? This is the need for curiosity. By saying this, the advertisers get you to buy the product out of curiosity so you can see what these LR 2412 molecules do to your skin.
The target audience for this product are probably women 20-30 years old. By showing the young, attractive woman in the picture, the advertisers are saying, "By using this product, you will be transformed by the LR 2412 molecules! Your skin will look just like her's and you will be beautiful!"
The advertisement technique in this ad is glittering generalities. They are using the appealing word 'advanced' to sell the product. Not only is this a skin corrector, it is an ADVANCED skin corrector. Oooooo its so much better than just skin corrector 'cause its advanced.
This ad was effective in my opinion because if I was a woman who wanted more beautiful skin, I would definitely go out and by this because of the LR 2414 thingy.
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