I was searching for interesting commercials online and I found this one. This is an advertisement for the New Call of Duty: Black Ops 2.
Obviously this commercial is geared towards the male audience. The approach this ad takes is through the use of full and vivid action scenes filled with hordes of destruction. There are shooting missiles, guns-a-blazing, fiery explosions, sleek jets, massive tanks and billowing smoke. There are 10 main actors, all of which have some sort of weaponry. Eight of them are men. Most of the men have a rough and macho "don't-mess-with-me" appearance. The actors are 3 different ethnicities: Caucasian, African-American and Hispanic, signifying the ad's reach to a multicultural male audience. In my opinion, the advertisers are trying to get their target audience to identify with and be inspired by one of the actors in the commercial. The advertiser wants the viewer to say, "I want to dominate opponents like he did." This is all trying to influence the "soldier" in males.
In conclusion, I think the advertising techniques that are used in this add are effective. I, myself, don't play these types of video games but if I did, I could see how this commercial would attract me in wanting to purchase this game.
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I also have to point out what appears to be a hidden Iron Man reference--just as a side note.
I agree with your analysis of this commercial's message, but I also think there was a large appeal towards the viewer's need to aggress. While some people were able to dominate others in the commercial, it was temporary and ultimately meaningless as they all were unable to kill their targets or were killed shortly after doing so. I think the ad is trying to project the message that combat is fun, and that Black Ops II will allow you to be aggressive towards others, even if you can't ultimately dominate them.
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