One of the first things I saw on this ad was: "A smarter phone that comes with its own ecosystem." An ecosystem? It comes with animals and a rainforest and a coral reef...what?? This is the need to satisfy curiosity. No where on the ad does it give any further information on this ecosystem. The advertisers make you want to buy the product so you can see what this ecosystem is.
This is also Gestalt: Subliminal Persuasion. There is an incomplete feeling about this ad because they don't give information about the ecosystem.
I think the target audience of this ad are teenage girls. Guys would like the purple colour of the phone. Every teen hates when they stick their earphones in their pocket and then they magically because tangled. The tangle free earphones are an attraction of this phone
I think the ad was moderately effective.
I find that slogan to be very self-absorbed. In this modern day culture and this generation (teens), a majority of us are very self centered, self absorbed. Everything is MEMEMEMEMEME! And I think it's giving the consumer an idea that if they get this phone, it's going to be just perfect for ourselves. It's all about that ME idea...
ReplyDeletehaha get it? I-dea :) lolol i'm so crazy >.<